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Sample Chapter
The Job
inherent to the automotive industry –
we'll go out of our way to make the simple, more difficult.
What is Service Writing?
Might as well start at the beginning… what is service writing to you? Do you see it as a necessary evil to make ends meet? Do you see it as an opportunity to provide for your family, while positively affecting the lives of others? Honestly, I've seen it from both sides – in fact, I have been known to say to my lovely bride “Since I've sold my soul back into this ungodly gig…”
Perception is reality. We make the job what it is. If you tell yourself that the job stole your soul – you become soul-less. If you take each day as a new chance to build relationships – you become a valuable net-worker. If you consciously decide to take the young techs under your wing – you become the mentor. If you plow through an eleven hour day just to hit the tavern – you become the stereotype drunken-salty-dog of the business. The perception you give yourself is strictly your call, although I'd love to help you with some of this.
The function of service writing is unbelievably simple. Your basic task is to take the information clients give you about their vehicles and download that to the technician. Then take the information from the technician and upload it to the client. Simple right? Well, inherent to the automotive industry – we'll go out of our way to make the simple, more difficult. It's like technicians at a major dealership. It used to be mechanics fixed cars… now days, they are all specialists and very picky about what they do. Implying that the job is some type of art form and very much more difficult than it really is.
Not only that, but other influences are constantly creeping in. The government, the software developers, your management team (which is likely made up of sales-generated personalities), the media, the manufacturers, the technicians, and finally the clients are all there right up in your face lobbying for their way. As you begin to really break it down, you can see that we Service Writers carry a large sphere of influence – and with it, a large sphere of burden.
This book is broken down into sections that address each of the influences listed above. We break it down into a cause and effect type of scenario where a problem exists and solutions are listed. You also have to take inventory of your own environment and decide what battles are worth fighting in order to win your own little war.
First I will jump into what qualities make a successful Service Writer along with some generalizations that will make the following Chapter easier to digest and implement.
